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Take A Taxi: On Diddy!

Dec. 31 2009, Published 6:38 a.m. ET

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Diddy Combs wants you to be responsible this New Year’s Eve. He also wants you to drink CIROC; what he calls “the official vodka of New Year’s Eve.”

Once again, Diddy’s vodka brand, CÎROC ,the E! Entertainment and the New York City Taxi & Limousine Commission will distribute pre-paid taxi cards (valued up to $15 and redeemable in the city's 13,000-plus taxicabs) to encourage “responsible decision-making” this holiday season. And this year the “street teams” bring the Safe Rides program to Vegas as well.

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CÎROC teams will distribute thousands of debit and MTA cards to adult consumers (while supplies last) in New York City between 8:00 p.m. and 11:00 p.m. on New Year's Eve. Each debit card will provide up to $15.00 in cab fare-the approximate cost of a single taxicab fare within New York City.  All MTA cards are redeemable for a one-way subway or bus fare valued at $2.25.

In Las Vegas, CÎROC brand ambassadors will distribute pre-paid taxi cards (valued up to $15) at key venues and high traffic locations in an effort to promote responsible decision-making this holiday season.

On Our Radar

Check out a slightly “waxy” Diddy

Here’s what the man who knows a little about parties himself, has to say:

“As the ‘Official Vodka of New Year’s Eve,’ we made a huge impact last year helping New York get home safely, so I’m proud to announce that we’re bringing Safe Rides back in an even bigger way,” said Combs.. "New York stands as the world's icon for a New Year's Eve celebration and Las Vegas is the biggest party destination in the country. By bringing this program to both of these great cities we will continue to show the rest of the country that a sophisticated holiday celebration doesn’t end when the ball drops, but when everyone gets home safely.”

Here’s to you, Diddy.



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