Drink Like The Diddy This Holiday Season!!

Nov. 20 2009, Published 3:01 p.m. ET

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Eggnog is so passé: This holiday season, make your friends and loved ones happy with the most high-end French vodka on the market right now, CIROC.

The vodka brand, which Sean "Diddy" Combs is a part-owner of, is made from carefully-selected Mauzac Blanc and Ugni Blanc grapes, grown high in the Gaillac region of France, that produce a wine using cold fermentation. It is then distilled five times to produce an exquisite, smooth taste.

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The hip-hop icon recycled an 80s marketing trick to show the value of his brand: The blindfolded taste test.

“We’re doing the Diddy CIROC Challenge,” Combs told the Las Vegas Sun. “It’s like the Pepsi Challenge.”

Combs said that the CIROC brand outperformed Belvedere, Grey Goose and Absolut vodkas at an 80 percent rate, "which is just phenomenal -- even we didn’t think it was going to be that high.”

This holiday season, some delicious, and seasonal, cocktail recipes have been concocted for CIROC, as well as gift packages that will bring smiles to the recipients' faces.

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