Stand Up...With Renee Zellweger And Rob Lowe
Dec. 17 2009, Published 5:12 a.m. ET
"Stand Up To Cancer" and Comcast, have developed a video-on-demand initiative to spread awareness for cancer prevention and raise money for innovative research. We swear it's painless...just watch the PSA, “Up2” (featuring Renee Zellweger, Rob Lowe, Rashida Jones, Minka Kelly, and others) and donate!
Launched on the exclusive Stand Up 2 Cancer On Demand channel, The PSAs will be available on SU2C’s YouTube channel. Additionally on this channel, Comcast viewers can access content from 60+ artists such as Alicia Keys, Bruce Springsteen, Dave Matthews Band, Norah Jones, Mariah Carey, Bon Jovi, Lady Gaga, Justin Timberlake, Idina Menzel. When viewers donate to SU2C or the dedicated 24/7 phone line that will appear during the Comcast On Demand music videos, 100% of proceeds will go to SU2C’s Dream Team researchers.
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