Gatorade has dropped Tiger Woods' sports drink.
It's the first major endorsement loss for the golfer in the wake of his cheating scandal and bizarre one-car crash.
Gatorade released a statement Tuesday saying the move to discontinue its "Tiger Focus" drink had nothing to do with the golfer's growing scandal and that the decision was made before Tiger's car crash and allegations of extra marital affairs.
A Gatorade spokesperson released this official statement to RadarOnline.com: "As reported last month, we decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010. We hope to share more about our 2010 plans soon."
Unofficially one Gatorade rep told RadarOnline.com that the company's "partnership" with the golfer will continue. That rep said: ""Our partnership with Tiger does continue. Tiger and his family have our support as he works through his private matter."
But when the company released its official statement, the part about continuing its "partnership" with the embattled athlete was noticeably absent.
When pressed by RadarOnline.com for clarification if Gatorade plans to continue a relationship with Woods, a company spokesperson refused to comment.