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Avatar Seeing Blue As Snowstorm Slows Box Office

Dec. 20 2009, Published 1:50 p.m. ET

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A massive snowstorm kept many theatre goers home and prevented James Cameron’s big budget technopic from setting box office records as Avatar is projected to bring in an impressive, but not staggering $72 million this weekend at the box office.

It’s only the 3rd best December debut of all time, despite Avatar’s 3D ticket price premium. I Am Legend is tops at the box office in December, followed by The Lord Of The Rings: The Return Of The King.

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Fox executives are eagerly waiting for the East Coast snow to clear, with high hopes Avatar has legs and will continue to build steam and turn a blue weekend into box office gold.

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