The battle for the box office takes place on many fronts: While headliners Robert Pattinson and Kristen Stewart arrived in Paris to a spectacle of paparazzi and fans Monday, New Moon's Jamie Campbell-Bower promoted the film at the slightly-less glamorous Fair Oaks Mall in Fairfax, Virginia.
Campbell-Bower, a gorgeous 20-year-old from England, did not appear in the first film, but plays Volturi leader Caius in the upcoming sequel. Though he will surely turn a few heads in his Twilight debut, he remained modest about his rising fame.
"I doubt I'll get the same sort of adulation as Robert, but it's always nice when people recognize you for your work," Campbell-Bower told the BBC.
If you happen to be counting, only 10 days until New Moon hits theaters Nov. 20.