David Letterman Drama Makes For Ratings Gold
Oct. 7 2009, Published 1:30 p.m. ET
David Letterman's self-confessed bad behavior has reinforced the credo, controversy creates cash: Nielsen reported a 4.2 rating for Monday's edition of The Late Show, a rating so high it beat out anything NBC broadcast in prime time.
Last Thursday's episode was a huge ratings winner, as Nielsen reported more than 5.8 million viewers tuned in to see Letterman tell his audience he was the target of a $2 million extortion plot and that he had “sex with women who work for me.”
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Monday's highly-anticipated episode drew slightly less viewers to their tubes, Nielsen reported.
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The woman reportedly at the center of the controversy is 34-year-old Stephanie Birkitt, a former assistant on the Late Show.