Move over GI Joe -- Balloon Boy dad Richard Heene has been forever immortalized in plastic in the form of an action figure doll.
The $34.95 doll, manufactured by Hero Builders, is a movable figurine complete with an "I'm with stupid" T-shirt.
Heene shot to notoriety on October 15th, when he and his wife Mayumi called 911 claiming their six-year-old son Falcon had taken flight in a home-made UFO style hot air balloon. People were transfixed to the television watching the balloon's flight and rescue services were mobilized, resulting in a rescue operation totaling six figures.
Mayumi later admitted to sheriff's deputies in a sworn affidavit that the whole affair was a stunt that had been played by Heene, and planned out two weeks in advance.
The Heenes are now facing criminal investigation and the possibility of being forced to foot the bill for the supposed rescue operation.