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EXCLUSIVE: First Look at True Blood: The Jewelry Line!

Sep. 24 2009, Published 8:41 a.m. ET

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Stars who attended the Emmys on Sunday stopped by the HBO Luxury Lounge in Beverly Hills, where they picked up pieces from the new True Blood Jewelry line. has your first look at some of these beautiful pieces, designed by jeweler Udi Behr.

Click here to see the entire collection

Featuring necklaces with stainless steel chains and rubies representing blood, Behr says he tried to capture the sexiness of the show.

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“I’m a big fan of True Blood, so when HBO approached me to design a jewelry line I had to do it,” Udi told exclusively. “I wanted to express the sexiness, the blood, to create an element or motif that is recognizable and connected to the show.”

On True Blood, silver means death to any vampire. But Behr says they don’t have to worry with his jewelry line.  “All the chains are stainless steel, so vampires can wear them!” he joked.


When asked what he’d design for the True Blood stars and real life couple Anna Paquin and Stephen Moyer, Behr said, “I’d stay away from silver! I’d design something from 18 karat gold, either white or yellow with rubies and diamonds.”

Behr says he hopes to see a few of his pieces on the show. “If you look at the styling of the show, it’s so broad,” he said. “Depending on the vampire, there’s a lot of room to show off many of my pieces. We’ll see!”



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