Late-Summer Sleeper District 9 Takes Weekend Box Office

Aug. 17 2009, Published 10:43 a.m. ET

Link to FacebookShare to TwitterShare to Email

District 9 won the top spot at the box office in its opening weekend, as the alien thriller drew more than $37 million, which topped second- and third- place finishers G.I. Joe: The Rise of Cobra ($22.5 million) and The Time Traveler's Wife ($19.2 million).

The film's surprise success, according to Deadline Hollywood Daily, can be attributed to a smart, grassroots marketing campaign -- consisting of bus benches warning the seats are for humans only -- from director Neill Blomkamp and producer Peter Jackson.

Article continues below advertisement

With the $37 million weekend, District 9 -- a story about aliens forced by humans to live in a South African ghetto -- has already taken in $7 million than its $30 million production cost.



© Copyright 2022 Radar Media Group LLC. RADAR and RADARONLINE are registered trademarks. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.