Booming Beyonce Business: House of Dereon Expands To Daywear

Aug. 24 2009, Published 5:11 a.m. ET

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Looks like Beyonce is recession-proof.

The triple-threat announced today, in conjunction with her partner and mom Tina Knowles, that her design label House of Dereon will launch a collection of daywear for the fall.

"Beyonce and I have had several occasions where we are in meetings all day and don¹t have time to run and change by dinner. This is the perfect collection to wear from the office to dinner because every piece can easily

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be dressed up or dressed down," Tina told WWD.

Price points on the office frocks will range between $100-$200.

Dereon already has a signature collection, junior line, evening wear and accessories.



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