Booming Beyonce Business: House of Dereon Expands To Daywear
Aug. 24 2009, Published 5:11 a.m. ET
Looks like Beyonce is recession-proof.
The triple-threat announced today, in conjunction with her partner and mom Tina Knowles, that her design label House of Dereon will launch a collection of daywear for the fall.
"Beyonce and I have had several occasions where we are in meetings all day and don¹t have time to run and change by dinner. This is the perfect collection to wear from the office to dinner because every piece can easily
be dressed up or dressed down," Tina told WWD.
Price points on the office frocks will range between $100-$200.
Dereon already has a signature collection, junior line, evening wear and accessories.
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