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Billy Mays Funeral - As Seen On TV!

Jul. 3 2009, Published 3:37 p.m. ET

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No, it wasn't on TV, but Billy Mays funeral on Friday was a celebration of his life as one of TV's greatest pitchmen. The uber pitchman achieved pop culture fame advertising mops, knives and other items that were sold with the "as seen on tv" slogan.

The funeral was held at St. Mary's Church at McKees Rocks, Pennsylvania, near Pittsburgh with the six pallbearers wearing blue button down shirts as a tribute to Mays, who donned a similar shirt for his TV pitches. His cousin Dean Panizzi gave a euology that ranged from childhood memories to slogans that Mays made famous, including "Life's a pitch and then you buy."

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Hundreds of mourners attended the service, according to the Associated Press.  Mays died June 28 in Tampa, Florida. Cause of death has not yet been officially determined but it is believed he suffered a heart attack in his sleep.

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