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PETA's New Ad Campaign - Less Skin!

Mar. 2 2009, Published 10:27 a.m. ET

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Scaling back a bit, People for the Ethical Treatment of Animals has switched up their advertising campaign, going from naked to topless. has exclusively obtained the new "We'd rather go topless than wear Fur" advertisement featuring seven topless vixens from Rick's Cabaret, the only publicly-traded chain of gentlemen's clubs.

"Compassion is a big turn-on, but fur-wearers leave me cold," says Alicia, one of the women featured. "By showing some of our skin, we hope to save animals'skins."

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Celebrities like Eva Mendes, Christy Turlington, Alicia Silverstone and Pamela Anderson have all gone naked for PETA in the past. Have no fear- the days of famous beauties baring it all are not a thing of the past. The current tagline is simply an addition.

"This is an off-shoot of the popular 'We'd rather go naked than wear Fur' campaign," the organization confirms.

The new ad campaign will be unveiled on Tuesday, 1 pm EST at Rick's Cabaret in New York.



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