Take That, Pepsi
Feb. 5 2009, Published 12:30 p.m. ET
Pepsi may have snagged headlines with its product integration on a SNL skit-vertisement, but Coca-Cola is going the app route.
The cola is hooking up with iPhone for a new version of spin the bottle. After downloading the free app from the iTunes store, users spin a Coke bottle likeness on their phone.
"Coke is about bringing people together," Freddie Laker, a digital exec who helped create the app, told Adweek. "Living the 'Coke Side of Life' is about youth culture and sitting around playing spin the bottle epitomizes that."
Coke drinkers can already download the freebie Magic Coke Bottle app, a variation of the popular Magic 8 Ball. Users shake their iPhone's Coke bottle image to get answers to whatever they ask.
Like -- "Will this app be successful?"
Duh.
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