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Take That, Pepsi

Feb. 5 2009, Published 12:30 p.m. ET

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Pepsi may have snagged headlines with its product integration on a SNL skit-vertisement, but Coca-Cola is going the app route.

The cola is hooking up with iPhone for a new version of spin the bottle. After downloading the free app from the iTunes store, users spin a Coke bottle likeness on their phone.

"Coke is about bringing people together," Freddie Laker, a digital exec who helped create the app, told Adweek. "Living the 'Coke Side of Life' is about youth culture and sitting around playing spin the bottle epitomizes that."

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Coke drinkers can already download the freebie Magic Coke Bottle app, a variation of the popular Magic 8 Ball. Users shake their iPhone's Coke bottle image to get answers to whatever they ask.

Like -- "Will this app be successful?"



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