Super Bowl Ad Shocker
Feb. 23 2009, Published 12:53 p.m. ET
Brewer Anheuser-Busch was roundly criticized in the advertising world when they said on a promotional website, "Paying $3 million for a 30-second commercial makes as much sense as putting sauerkraut on a donut."
Putting their much-less money where their mouth was, the company advertised Miller High Life in one-second long ads which consisted of actor Windell Middlebrooks standing in front of a Miller banner and shouting "High Life."
- Tragic One Direction Singer Liam Payne Dead Aged 31 After Horror Hotel Balcony Plunge: Celeb Tributes Pour In as Images Emerge of Smashed Up Hotel Room Strewn With White Powder and 'Drugs Foil'
- Family of Menendez Brothers Beg for Convicted Killers' Freedom in Press Conference Three Decades After Brutal Murders: 'They Were Failed By Their Parents!'
- BREAKING: Jailed 'Sex Beast' Sean 'Diddy' Combs Hit With Another Wave of Horrific Lawsuits — Rapper Accused of Drugging, Raping, Sodomizing and Threatening to Murder Multiple New Victims
DAILY. BREAKING. CELEBRITY NEWS. ALL FREE.
Well, guess what? The company has seen a big 8.6% jump in their beer sales thanks to the ads, and to the controversy they generated.
Expect to see more of Mr. Middlebrooks and his brew in the future.