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Memo To Chris Brown: Fall On Your Sword

Feb. 10 2009, Published 8:10 a.m. ET

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Hugh Grant.. Robert Downey Junior..Paris Hilton.. Three stars who all stumbled.. but managed to bounce back and remain fan favorites.

So what can Chris Brown do to fix his tarnished image in wake of his alleged altercation with girlfriend Rihanna? asked a high-profile Hollywood P.R. guru --not associated with Brown --to weigh in:

"If you're truly sorry, you stand in front of the cameras and apologize."

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Good advice from Roger Neal, President of Neal Public Relations.

But, it doesn't end there Neal says adding, "First he needs to apologize to the lady he assaulted, then he needs to hold a press conference, get in front of the media and ask for forgiveness."

That includes taking steps to fix the problem (i.e. counseling, anger management classes) and most of all having "someone seasoned around him to advise him properly. Someone to say, You screwed up!"

Very often, according to Neal, the people around the rich and famous, their entourages, hangers-on and the like, are 'yes' people. That can be deadly to a career, he explains. "That's when you lose money, endorsements, credibility and fans!"

Neal points out, "America has a forgiving heart. If you're honest with the

public and media they'll give you a second chance."


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