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Mario and Sonic Do The Olympics

Feb. 11 2009, Published 12:16 p.m. ET

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Get ready for one downhill race as Sega preps a winter version of the popular Mario & Sonic at the Olympic Games.

"Last year they had a very successful game using Mario and Sonic at the Beijing Games," said Dennis Kim, director of licensing and merchandise for the 2010 Olympics in Vancouver. "We are feeling optimistic about sales because of the Beijing experience."

The original Mario and Sonic game is one of the best selling titles ever on the Wii.

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"They want to get a real sense of accuracy," Kim enthused, "particularly with the landscape and the venues and the look of the Games."

Mario has been Nintendo's mascot ever since he rumbled with Donkey Kong in 1981. He has since appeared in over 200 videogames.

Sonic the Hedgehog first showed up in 1991, rival Sega's attempt to create an equally popular mascot. He, too, is now one of the world's most famous videogame figures.


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