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Joaquin Daze Helps Film

Feb. 17 2009, Published 11:20 a.m. ET

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Maybe because it's his last movie (he says) or maybe it's just curiosity seekers trying to remember what he looks like without a beard and making sense.

Whichever the case, Joaquin Phoenix's now-infamous appearance on The Late Show with David Letterman gave his flick Two Lovers a very strong $13,500 per-screen average opening weekend in just 7 theaters. Of course, that pales beside the 1.3 million viewers a YouTube posting of the David Letterman video got in just 24 hours.

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for the movie -- which costars Gwyneth Paltrow -- it's not likely to get much exposure beyond the art-house circuit. Look for it to be a hit on cable and home video, however.

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