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Breaking News: Chris Brown Hires Crisis PR Firm

Feb. 17 2009, Published 7:19 a.m. ET

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(Photo: Splash News Online) Embattled R&B singer Chris Brown has hired the Los Angeles based crisis management PR firm of Sitrick & Company, as he attempts to counter a wave of bad press following his alleged altercation with his ex-girlfriend, pop star Rihanna, has learned.

Sitrick is considered an expert in navigating celebs through negative publicity because of unseemly situations stars may find themselves in. Chris Brown's statement on Sunday was issued on behalf of Sitrick & Company, the first time the company has ever issued anything involving Brown. contacted p.r. brass at Sitrick, but was told they could not comment on when Brown retained them.

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Michael Sitrick, whom reportedly charges $695 an hour, is well known for handling high profiles celebs when they find themselves on the wrong side of the headlines. From Halle Berry's alleged hit-and-run mishap, Rush Limbaugh's oxy-contin scandal to Kim Basinger's bankruptcy, Sitrick's client roster reads like a dossier of by-gone scandals.

Sitrick wrote in his book, "Spin: How to Turn The Power of the Press to Your Advantage," 'Correcting a problem is necessary, but alas, rarely sufficient; that is where the spin comes in." Sitrick may attempt to spin the tragic events of that night, but the best p.r. professional probably won't be able to save Chris Brown from the person that seems to be hurting him most, Chris Brown.



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