Get Your Fresh Intelligence Daily

SUBMIT

Bud.TV Goes Dry

Feb. 19 2009, Published 2:28 p.m. ET

Link to FacebookShare to TwitterShare to Email

It was bold, it was heady, and it went flat. And last night, the innovative Bud.tv went dark.

Touted as a site where beer drinkers could "kick back and take a break with original comedy, sports, and web video entertainment," the site failed to generate sufficient hits, or revenue, to justify the cost.

Anheuser-Busch's exec Keith Levy told Ad Age, "If the networks can't continuously produce that, how can a beer company?"

Article continues below advertisement

Now they tell him!

The site was launched after the 2007 Super Bowl, and hoped to reach 2 million unique visitors a month. They were only at 153,000 in their second month. By the fourth month, hits were so low the web-service ComScore couldn't even count them.

Start-up costs -- a complete write-off -- were $15 million.

Advertisement

© Copyright 2021 Radar Media Group LLC. Radar and RadarOnline are registered trademarks. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.