Sunrise On New Sundance

Jan. 19 2009, Updated 12:06 p.m. ET

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As Radaronline.com has reported, the Sundance Film Festival is in full swing.

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There are far fewer celebs visible this year, in part because so many are in Washington, D.C. for the inauguration of Barack Obama, and in part because they're keeping a low profile. Some attendees say it would be in bad taste to see stars toting bags of expensive giveaways from producers with films to sell when the nation is suffering such economic pain.

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Last year, these freebies included $400 Portolano cashmere shawls, $800 Botkier bags, $900 worth of Dermalogica skin care products $1,200 Melrose Mac laptops, and more.

For his part, founder Robert Redford is happy there are fewer people. He has always felt the film festival should be about the independent movies being marketed and not about the celebs who come to town to party.

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