Prince Of Persia: From Game To Glam

Jan. 27 2009, Published 12:25 p.m. ET

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Known for blockbusters like Armageddon, National Treasure, and Pirates of the Caribbean -- which have the flash and substance of a videogame -- producer Jerry Bruckheimer is finally making a movie FROM a videogame.

The 63 year-old king of the blockbusters is producing a film version of the action/adventure game Prince of Persia. The film, like the game, is about a hero who rescues a princess from an evil ruler. Jake Gyllenhaal, stars as the heroic Prince Dastan.

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Always a master of marketing, Bruckheimer is actually promoting Prince of Persia in his new film, Confessions of a Shopaholic. A poster for the new flick is displayed in Times Square during one scene.

"It's funny because I was watching the movie and we had ads for other films and I said, 'Why don't we put our own movies in here,'" he says. "It's kind of silly to promote someone else's movies."

Will Prince of Persia be another Pirates?

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"You never know," Bruckheimer says. Let's just say if life were a videogame, we wouldn't play against him.



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