Prince Of Persia: From Game To Glam

Known for blockbusters like Armageddon, National Treasure, and Pirates of the Caribbean -- which have the flash and substance of a videogame -- producer Jerry Bruckheimer is finally making a movie FROM a videogame.

The 63 year-old king of the blockbusters is producing a film version of the action/adventure game Prince of Persia. The film, like the game, is about a hero who rescues a princess from an evil ruler. Jake Gyllenhaal, stars as the heroic Prince Dastan.

Always a master of marketing, Bruckheimer is actually promoting Prince of Persia in his new film, Confessions of a Shopaholic. A poster for the new flick is displayed in Times Square during one scene.

"It's funny because I was watching the movie and we had ads for other films and I said, 'Why don't we put our own movies in here,'" he says. "It's kind of silly to promote someone else's movies."

Will Prince of Persia be another Pirates?

"You never know," Bruckheimer says. Let's just say if life were a videogame, we wouldn't play against him.