Playboy Cans Party

Jan. 26 2009, Published 1:45 p.m. ET

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(Photo: Splash News Online) Playboy's bunny tail is showing less sparkle than ever.

Not only has the 54 year-old magazine closed its New York offices (the mag was always based in Chicago) but they decided not to host their big Super Bowl party this year -- a first for the fun loving Hugh Hefner and his peeps.

Last year's tickets cost attendees $2,000 each, but even that did not cover the cost of the bash.

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With plunging sales -- down from 7 million a month to 2.6 million, at a quarterly loss of $1.3 million -- the mag is banking heavily on its rabbit ear brand and is relaunching its website next month with the idea to make it more visual, more interactive, and more profitable.


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