BREAKING NEWS

Idol Goes Virtual

Jan. 15 2009, Published 12:26 p.m. ET

Link to FacebookShare to TwitterShare to Email

The producers of American Idol have made a deal with Habbo to provide branded goodies to the teens who belong to that virtual world.

With nearly 8 million unique visitors each month, most of whom are 13 - 18, the Idol team sees this as a way to grab the next generation of viewers.

"We didn't want to do anything that replicated the format of the show," said show exec David Luner. "We wanted to create a way for people to interact with the brand."

Article continues below advertisement

They'll do this by creating their own stages and green rooms by purchasing Idol-branded sets, props, and character clothing.

The multi-year agreement will reach consumers at the end of this month and will continue year-round, not just when American Idol is on the air.

Advertisement

© Copyright 2022 Radar Media Group LLC. OPERATED BY EMPIRE MEDIA GROUP HOLDINGS LLC. RADAR and RADARONLINE are registered trademarks. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.