Jason Sadler's website, I Wear Your Shirt, has companies paying him to wear their T-shirts.
26-year old Sadler will slip into a different shirt every day in 2009, promoting various businesses from websites to online clothing stores.
Sadler will charge just $1 for New Year's Day, and add $1 each successive day.
At the end of the year, Sadler will have earned $66,795.
"Not bad for just wearing shirts all year," Sadler acknowledged.
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Sadler will blog, and post photos and videos of himself "traveling the world."
And obviously, the idea has already spawned a more sultry competitor, Girl in Your Shirt, which launched in Nov.