The Office Goes Superbowl
Dec. 4 2008, Published 12:16 p.m. ET
The Emmy-winning series The Office will be given the coveted post-Super Bowl spot on February 1, which is the most sought after programming slot on TV. It brings potentially tens of millions of new viewers to a show.
"The Office is a perfect fit for after the Super Bowl," said NBC exec Mitch Metcalf. "I think people will be in the mood to laugh after the big game."
NBC chose to give The Office a boost over other struggling shows such Heroes.
"The Office still has a lot of life left in it," one industry observer told RADAR. "You don't want to waste that slot on something that's in a major decline."
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