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Katie, Is That You?

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Dec. 2 2008, Updated 4:11 a.m. ET

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Ratings for the CBS Evening News are up, thanks in part to Katie Couric's infamous interview with Sarah Palin this fall. Viewers were taking her seriously as a journalist.

So what should Katie "do" to shore up her creds?

Get a new "do," of course. Only it didn't have the desired effect of making the 51 year-old anchor look even more in charge.

"If that was the goal, it flopped," says a source at a rival network who saw the hair-raising unveiling last night. "It makes her look like an aging pixie."

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Ow.

Still, it's been getting her press and people may tune in to see it. And that, folks, is the name of the game.

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