The second season of HBO's comedy Flight of the Conchords online debut pulled a staggering quarter-million streams on FunnyOrDie in its first 10 days. This, in addition to the availability online at HBO.com.
And it hasn't hit the home cable box yet.
The numbers are all the more impressive since the series itself pulled just under a million viewers on its best outing last season, and grabbed just 100,000 sets of eyes when the series opener was made available on MySpace last year.
FunnyOrDie is a website owned by Will Ferrell and Adam McKay in partnership with HBO.
Conchords, stars New Zealand music-comedy stars Jemaine Clement and Bret McKenzie.