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Yankee's Plane Crash Inspires Auction Rush

Oct. 27 2008, Published 7:07 a.m. ET

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MARKET FORCE Lidle

The story of Yankees pitcher Cory Lidle's small plane crash and the ensuing collective 9/11 flashback might have caused a dip in the stock market. But another market turned suddenly bullish: eBay trading in Cory Lidle merchandise.

Take this Cory Lidle 1996 card that went up on the auction site at 2:33 p.m., Pacific Standard Time, about an hour after Lidle's name emerged in accounts of the crash. The seller boasts "Only Cory Lidle Authentic Autograph on EBAY ! I HAVE 2!" The card went from little over a dollar to $100.01 in less than an hour.

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