When 'Hip' Ads Clash With Squares
Oct. 27 2008, Published 7:07 a.m. ET
DREADFUL MARKETERS Berdovsky, Stevens
Sure Peter "Zebbler" Berdovsky and Sean Stevens of guerrilla marketing team Interference, Inc. are pleading not guilty to charges that they created a panic in Boston on Wednesday for their ads for the Adult Swim's Aqua Teen Hunger Force. Yeah, they could face years in prison after a March 7 hearing. And, yes, the city of Boston is demanding that Turner Broadcasting, the owners of the Cartoon Network, reimburse them for the expense of shutting down major thoroughfares and calling in the bomb squad.
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That still doesn't mean this wasn't one hell of a guerrilla marketing scheme—or that the guerrillas involved regret their actions. The two are laughing off suggestions that their Lite Brite-esque "Mooninites," were intended to create a city-wide emergency lockdown.