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Fashionistas Are Secret Daytrading Aces

Oct. 27 2008, Published 7:07 a.m. ET

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AFTER-MARKET PARTNERS Viktor, Rolf Smartass comments aside, one had to admire the dedication of people all across the country who got in line at 2 a.m. on Thursday for shots at Viktor & Rolf-designed wedding dresses at affordable style retailer H&M. Endearing were the pictures of fashionistas braving the elements in only leggings and bohemian scarves to warm them. This morning, though, we recognized the event for what it was—a cash grab.

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A representative for H&M tells Radar that 80 percent of all Viktor & Rolf merchandise sold out nationwide, as of noon today. Most of that bounty, however, is still for sale at massively inflated prices—on eBay.


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