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WaPo and the $300K JFK DVD

Oct. 27 2008, Published 7:07 a.m. ET

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REVERSE LATE CHARGES Kuntzler, Graham (inset) Just how much money is Paul Kuntzler, president of Miller Reporting Company, prepared to spend to make sure Washington Post chairman Donald Graham returns his copy of an A&E documentary about John Kennedy? $334,318, apparently.

According to the New York Times media kit, that's the cost of the delightfully crazy ad Kuntzler published in the A-section of yesterday's New York Times. A single page ad that falls under the category of an "Advocacy/Cause and Appeal/Political/Philanthropy" sets you back $167,157. The cost doubles when you need two pages to explain why WashPo company's honcho is a mooch.

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