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W Gets More Bearded

Oct. 27 2008, Published 7:07 a.m. ET

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W magazine wants men to know it bats for their team, whatever team that may be. After its December issue featured both Renee Zellweger and silver-fox George Clooney, apparently BFFs, on the cover, the style rag decided it would continue to have it both ways so as not to alienate members of the rougher sex.

Its February issue features both a hungry-looking Keira Knightley and her co-star in the long perfume ad, er movie, Atonement, James McAvoy (full cover after the jump). Flip forward and you also get some beefed up manly content, including articles on the testosterone soaked CAA building in Los Angeles, and a piece on ICM chief Chris Silbermann—you know, should the mag should need to score future covers with stars not repped by CAA. But if Condé Nast is aiming to score with men at the newsstands, they seemed to nail their likely target audience best with the report on page 58, "Daddy's Little Helpers," about gay men in Hollywood who become soccer papas via borrowed eggs and surrogate mothers.

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