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Viva Le Burrito! Tour De France Riders Team with Chipotle

Oct. 27 2008, Published 7:07 a.m. ET

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BLOWOUTS AHEAD Your Tour DeFrance U.S. Slipstream-Chipotle team, their honorary burrito (inset) Chipotle, they of the overstuffed and oversized (yet delicious) burrito, is hardly the dining establishment in which one would expect to find world-class athletes. However, on this overcast New York City Friday, several members of the top-ranked United States Slipstream-Chipotle cycling team, including Mike Friedman, Steven Cozza, and Magnus Backstedt, gathered to introduce "Le Burrito," a limited-time burrito the company will be offering nationwide July 5 to 27 while the team competes in the Tour de France. In attendance were nearly a hundred cycling fans—some in cycling gear but without bikes!—to meet their heroes and get a free burrito. (Note: Due to one too many sake shots last night, a burrito taste test was not in the cards this morning for us, but feedback indicated Le Burrito is up to snuff.)

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In response to our skepticism that the cyclists would be consuming Le Burritos during the race, the team's director, Jonathan Vaughter, assured us that though they might not be consuming them during the race, the team would be using them as fuel before and after their legs were tested. Fair enough.

But get while the gettin' is good—"It probably won't stick around," said Chipotle's Chris Arnold in response to a question asking what might happen if consumers take to Le Burrito? "It doesn't really fit in with our menu scheme." That, too, is fair enough, the situation itself being unlikely.

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