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Ab King Gets Gut Punched in VF

Oct. 27 2008, Published 7:07 a.m. ET

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AB FAB Zinczenko He's a regular on Page Six and he practically lives on the Today Show, but now Men's Health editor Dave Zinczenko has reached a new level of quasi-fame: His very own drive-by in this month's Vanity Fair. The just-out December issue's "Coaster Correspondence" features Zinczenko helping fictional VF contributor Ed Coaster recover from a stroke by weaning him off bourbon, putting him on a regimen of ab crunches and lat pulldowns, and administering a "marjoram enema."

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While it may seem like a harmless spoof, the whole thing appears to be an oh-so-inside dig at Zinczenko's history with deceased GQ editor Art Cooper, who suffered a fatal stroke while lunching with him at the Four Seasons. Zinczenko later wrote an editor's note in Men's Health implying that Cooper's personal trainer had killed him, a move that drew an angry rebuttal from the trainer and, according to GQ insiders, was considered beyond tacky by Cooper's widow, Amy Levin Cooper, a former editor in chief of Mademoiselle.

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