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Who's Afraid of TV 2.0?

Oct. 27 2008, Published 7:07 a.m. ET

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If you work at NBC Universal, beware the ides of September. Peacock staffers are sweating bullets over the impending release of what the company is calling TV 2.0, a proposed top-to-bottom reorganization of the network to streamline it for the Internet age. While NBC Universal Television Group honcho Jeff Zucker is pitching the project—recommendations are due mid-month, according to one source—as a visionary look to the future, staffers suspect it will be a merciless look at the bottom line. "Everyone is waiting for the ax to fall," says an NBCer. "There was a board meeting a couple of weeks ago, and the word was, 'How much can you cut for the fourth quarter?'"

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"Zucker says we don't want to be like the music industry," says another staffer. Translation: "They want to squeeze money out of this place."


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