The Future of Magazines, Maybe
Oct. 27 2008, Published 7:07 a.m. ET
PAPER TIGER Graydon What will magazines look like in 10 years' time? The Observer poses the question to a bunch of today's leading editors, and the general consensus seems to be that no one really knows—but probably (hopefully!) they'll be the same! Vanity Fair's Graydon Carter has the most far-fetched opinion, suggesting that people will be carrying around little electronic book filed with mylar "pages" on which you can cycle through multiple magazines and newspapers. "That I know is coming," he says. Uh, probably not, says Wired editor Chris Anderson, who presumably knows better. He thinks "magazines 10 years from now are going to look something like they do now."
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Us Weekly's Janice Min says she has no idea. Kim France of Lucky says, "I cannot answer that without putting on my silly hat!" Esquire's David Granger thinks magazines will be using more expensive paper or implementing a "cover where the paper will actually fold into different shapes" to make for a more tactile reading experience. Who knew David Granger liked origami? Kurt Andersen, who is a certified genius (look it up!), says that there is a chance magazines will be considered even more of a luxury in 10 years time because paper will be a rarer commodity. Also in the next ten years, per Kurt: "The easy portable piece of plastic on which each magazine can be beamed."