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Sheep Fall in Line for Fashion

Oct. 27 2008, Published 7:07 a.m. ET

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THE GOODS Objects of obsession on display at the Soho H&M (editors' note: Thank God someone removed the dead weight on these models)

If you still haven't gotten your hands on Viktor & Rolf for (affordable fashion retailer) H&M, chances are you never will. It wasn't quite like Stella McCartney last year, but nonetheless the nuptials-styled collection sold out within minutes today at the Soho H&M store in Manhattan. (You know it's hot when a girl-mob starts squealing and viciously smacking each other with hangers in the face.) We're happy to report that there were still a few jackets and coats in large sizes left at 10:30 a.m., but the trenches, the pretty ruffle tops, and the silk cocktail dresses were gone within the first few minutes.

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Famous for their eccentricity (bed-pillow head rests and ballroom dancing at the shows), Dutch fashion wizards Viktor & Rolf served up exceptionally well-made clothes with meticulous details: silk-covered buttons, perfect lining, satin insets—great designer bang for the buck if you're willing to forgive the silly bride and groom scenario they've been advertising in major metropolitan areas everywhere.

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For those of you not in New York, you'll get a taste of H&M soon as those leftover Madonna track suits make their way to Marshall's and Ross Dress for Less.

More scenes from this morning's madness; fashionista photos after the jump



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