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Spirit Airlines Markets M.I.L.F.s

Oct. 27 2008, Published 7:07 a.m. ET

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SPECIAL PACKAGE Spirit ad

When Stifler's mom flies, she only flies Spirit, the preferred airline of M.I.L.F.s. That's M.I.L.F., as in "Many Islands, Low Fares," not "Mom's I'd Like to Fuck." Perv.

Who's genius idea was this? Some British Spirit exec whom airline crisis flacks swear doesn't while away the hours in which he's not losing your luggage by trolling milfhunter, milf.com, milfseeker, or themilf.net. It's pure coincidence. Spirit doesn't even think in those terms. "The most obscene thing we've noticed," a flack says, "is what other carriers have charged to fly the Caribbean before Spirit's $9 fares."

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No word whether the airlines will continue ahead with its similar acronym-based campaigns touting "Fast International Supreme Travel" and "Convenient Unmatched National Transportation." ABC

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