Spinning Gold from VT Massacre

Oct. 27 2008, Published 7:07 a.m. ET

POTENTIAL CUSTOMERS VT students

Sadly, it took hardly two days for vultures in the marketing and PR industry to pounce on the VT tragedy. Congratulations, U.S. Netcom Corp., for becoming the first company to try and make a buck off this massacre.

The company asks: Could Emergency Phone Notification Have Prevented Virginia Tech Massacre? Then it answers in a resounding plug for its AllCall service:

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There is a tragic lesson for every educator of every school-agestudent: AllCall or other notification services can save lives. If it hadbeen in place at Virginia Tech, the situation could have been, and probablywould have been, much different.