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Spot Reviews: Spike Lee's Ad Joint

Oct. 27 2008, Published 7:07 a.m. ET

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Hollywood types are going to bank on their silver screen credentials by shooting TV commercials, their ads should be judged accordingly. Radar's Spot Reviews enlists the help of actual film critics to review these enterprising directors' ads.

This week, a championship roster of critics including Nathan Rabin of the Onion's A.V. Club, Peter Hartlaub of the San Francisco Chronicle, and Colin Covert of the Minneapolis Star Tribune take on Spike Lee's spots for New Era Caps.

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Lee is no stranger to sports advertising—starting in 1988 he collaborated with Michael Jordan on a series of seven ads for the baller's Air Jordan line of shoes. In this New Era piece, several baseball stars and average Joes are camped outside a New Era store, ostensibly waiting with baited breath for the new line of "performance headwear," when last year's American League MVP, Justin Morneau, cuts the queue. Enter the critics ...

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