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Little Red Toilette

Oct. 27 2008, Published 7:07 a.m. ET

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TOP THIS, BRITNEY! Prince

• Make room on the shelf at CVS. Prince is joining the ranks of Apprentice loser Stacie J, Shania Twain, and Britney Spears and launching his own perfume, 3121. Will it smell like groupies and bad acting? An insider close to the deal wont reveal the "xquisit, mysterious and xotic sic" scent's note composition (the waters of Lake Minnetonka?) but did tell Radar "it smells dreamy. Just like Prince." The perfume is named after Prince's last album, 3121, which is named after his former address.

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• For Jared Kushner, Wednesday night's H&M High Line Festival at Buddha Bar in Manhattan must have been a religious experience. Why else would the billionaire New York Observer owner show up in holy jeans? He arrived early and left before David Bowie showed and didn't come with arm candy Ivanka Trump. Kushner looked uneasy, pausing near the press line where he went largely unrecognized. Perhaps it was for the best since he had a gaping hole in the seat of his pants. It's the first rule of journalism, Jared: Cover your ass!

• Last's night's affair also provided Radar with the opportunity to ask a few big spenders if they've joined the trend to go green and are now more carbon-neutral conscious. To Clinton pardonee and cow artist Denise Rich, the issue is "Sooo important!" So is she, for example, being more conscious of fuel-burning air travel? "Yes!" she said. "I am taking my kids to Alaska and to see polar bears because I don't know for how long we are going to have them. I used to ski on the glaciers and now there aren't any." Designer Marc Ecko, for his part, offered more concrete (and lucid) discussion on ways he'd like to green up his own life. He then quipped: "I drink a lot of Pellegrino, so I am more gassy then ever. Then I breathe my gas back into a tube and try to repurpose it."

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