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Rich People to 'Sort of Rich': Eat Me!

Oct. 27 2008, Published 7:07 a.m. ET

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CASH TO BURN Money

Though no one seems to have told a career-stalled Britney Spears, a report declaring the "aspirational" spending era to be over has been causing some panic amidst the sellers of so-called luxury goods. Those making between $75,000 and $150,000 are suddenly realizing that perhaps they can't afford $5 pumpkin lattes, beef from a bovine spa in Iceland, or the monthly injections that make their lips look like they're smuggling cocaine through customs. So they're downgrading to—the horror—deli coffee and the like.

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But the really rich? Well, frankly they don't give a damn about inconvenient bumps in the economic road, as evidenced by a recent flood of stories on new and absurd ways to spend tons of crisp green banknotes. Take, for instance, these smug families on Long Island, who are insisting upon their houses having two kitchens—one, of course, for the private chef, and one for themselves to chill their artesian well water—or whatever other sustenance they are capable of preparing without Jean-Georges's aid.

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Then there are the folks who are spending $2,000 on 18k gold MP3 players ... for their dogs.

So while you're scouring the supermarket for deals on just slightly out of date yogurt, take heart that at least some people have $102,000 a month to spend on "leisure," which in this case means mesh tiger suits, poorly executed weaves, and anti-narcolepsy pills.

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