Daniel Craig, the lastest superspy James Bond 007 (soon to appear in "Quantum of Solace)" has said no to playing a more colorful character.
"He won't be playing the Marvel superhero Thor," said a source at the comic book publisher.
"We're sad about that, but also glad: we were all not-so-secretly hoping to get Kevin McKidd."
McKidd -- who played the heroic Vorenus in HBO's Rome and is currently Dr. Owen Hunt on "Grey's Anatomy" -- would be the ideal choice to play Dr. Don Blake, the lame physician who strikes an enchnated cane and becomes the super-powered magic-hammer-swinging Norse God.
Except for Bond, Craig hasn't fared too well in the fantasy genre, his recent films "The Golden Compass" and "The Invasion" having sunk faster than an olive in a martini.