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Publicists: Don't Hassel the 'Beck

Oct. 27 2008, Published 7:07 a.m. ET

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LAUGHING BEHIND ROSIE'S BACK Hasselbeck

When looking for a victim in dire need of C-PR this week, we at Radar believed we'd found the perfect patient in Elisabeth Hasselbeck. The perky conservative went one jab too far on The View last week, causing Rosie O'Donnell to exit the program early and studio audiences to turn on the surviving hosts during commercial breaks. And yet, no matter how hard we prodded our PR experts—Ronn Torossian of 5WPR and Matthew Hiltzik of Freud Communications—they seemed to keep standing up for the blonde. "I definitely think she won," said Hiltzik. "There's no question that she comes out ahead," says Torossian. And here we thought they were going to rail on a B-lister going all split-screen with a TV powerhouse like Rosie. Nope, they love the 'Beck. Apparently all she needs is a routine PR physical.

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Aw, what the hell! Elisabeth Hasselbeck, you're in the PR/ER!

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