Obama On O'Reilly, Drug Ads Fail, Economy: Oops!

Oct. 27 2008, Published 7:07 a.m. ET

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  • Skip the trades today! We read all of them for you. Here's what you need to know:

    1. Consumer spending down. The GDP rise last quarter that made pundits say the recession was off? That was all attributable to goods sold overseas.

    2. The American Bar Association approved outsourcing last month—now some firms are worried that they can't guarantee client information is shielded from surveillance by our government when it crosses borders.

    3. The $5-billion spent each year by drug companies on direct-to-consumer ads? Negligible effect, new study shows.

    4. Barack Obama will do Bill O'Reilly's show for the first time tonight; the remake of 90210 brought great ratings to the CW—it almost beat a rerun of House on FOX.

    5. Magazines got new schemes! Retailers like Banana Republic are sponsoring videos and doing in-store cross-promotions with GQ.

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