Your tip
Your tip
RadarOnlineRadarOnline
or
Sign in with lockrMail

Niche Airline Collapse Spells Glum Mass Future

Oct. 27 2008, Published 7:07 a.m. ET

RadarOnline CommentsLink to FacebookShare to XShare to FlipboardShare to Email

WHO'S LAUGHING NOW? Silverjet Silverjet, the tiny all-business class airline that called itself "carbon-neutral" and only flew between Newark, London and Dubai, finally laid off all its entire workforce today—even though the company had just announced a completed buyout. So it's a sad day for proponents of the niche business! The future was supposed to bring us carefully tailored products that we could each consume at that perfect moment. (As in—you know how we used to call all sneakers "tennis shoes"? Now we really do have shoes for tennis.) At least two theoretical Marxist econometricians are crying this morning. Who were, come to think of it, probably Silverjet's only two customers. Back to Virgin Atlantic with you!

Radar Logo

Never Miss an

Exclusive

Daily updates from the heart of Hollywood, right to your inbox

By entering your email and clicking Sign Up, you’re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy.

READ MORE ON Celebrity
Article continues below advertisement

Opt-out of personalized ads

© Copyright 2025 RADAR ONLINE™️. A DIVISION OF MYSTIFY ENTERTAINMENT NETWORK INC. RADAR ONLINE is a registered trademark. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.