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Let the Abuses Of Yesteryear Guide Us

Oct. 27 2008, Published 7:07 a.m. ET

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OH YES Mr. Bill The unlucky little clay man Mr. Bill is back, starring in a debit MasterCard commercial to begin airing Monday. Whether your home is being foreclosed on, you have unpaid medical bills, or you can't just can't afford to buy groceries or gas up your car, you'll relate to Mr. Bill getting doused by a cup of coffee—or so ad execs are hoping. Mr. Bill taps into the "unsureness about what's going to happen next" feeling many of us have, ad lady Joyce King Thomas tells the Times. A feeling shared by the likes of Burger King, Ramada Inn, and Lexus, all of which Bill's shilled for previously.

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Oh, and Pringles, that beacon of an unsure future—he's hocked their delicious wares, too.

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