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Madgewear, Coming Soon to T.J. Maxx

Oct. 27 2008, Published 7:07 a.m. ET

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SUIT STOCK UNTOUCHED ... like a virgin While Madonna is busy matching her Malawian baby to her Prada tote, her fashion line at Swedish retail giant H&M appears to be bombing.

Three months after Madonna launched her tracksuit in three colors, bountiful stocks of the girl's materials hang on the massive retailer's racks photo after the jump, their "Madonna & Crew ♥ H&M" labels begging the question: Does H&M feel the same way?

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Compared to the mad rush and instant sellout of Stella McCartney's capsule collection for H&M last year, her BFF Madge's piece is a dud. H&M says that's not a fair comparison. Stella designed a whole 30- to 50-piece line herself. Madonna's contribution "is just a tracksuit that we had designed," H&M's U.S. spokesperson said. That's a different message from the line that went out here, there and everywhere at launch time, stating the pop star "designed a trendy tracksuit" and would be "designing limited edition sportswear" for the stores.



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