Get Your Fresh Intelligence Daily

SUBMIT

Maasai Tribe's High End Theory

Oct. 27 2008, Published 7:07 a.m. ET

Link to FacebookShare to TwitterShare to Email

PRICELESS A Maasai warrior helps Gisele hawk Amex Kenya's photogenic Maasai tribe, owners of the famed Maasai Mara game reserve, are no strangers to the media glare. Its members have appeared in Hollywood blockbusters like Independence Day, fashion spreads by Sebastiao Salgado and David Bailey, and ads for credit cards, cell phones, and insurance companies. Now they're kicking their brand-consciousness up a notch.

Article continues below advertisement

In an effort to help bolster Kenya's image as a high-end tourist destination, London's Telegraph reports the PR-savvy tribesmen are banning "budget travelers" from visiting the reserve.

The initiative will mandate minimum nightly rates at all of the reserve's hotels and hike the price of park admission.

"We have something unique to preserve in the Masai Mara, and we have got to get a bit snobbish about it," spokesman Duncan Murikiri explained to the paper.

Advertisement

© Copyright 2021 Radar Media Group LLC. Radar and RadarOnline are registered trademarks. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.